Brittnee Edmonds

Abuse Brochure

The target audience for this brochure appears to be abused women, based on the photo of a sad woman on the cover.  However, after reading through the brochure, I realized it is meant to be for abused people of either gender.  A photo of a man and woman probably would be more appropriate.  I think the proximity throughout the brochure was done well.  It was easy to read and the reader can quickly find the information they need.  The alignment was mostly left or center alignment, but it was organized well enough that it didn’t leave the reader bored.  The repetition in the piece was shades of green and purple, and boxes with information inside.  Contrast in the piece was the color difference in the green and purple.  The colors are very different, making the piece easy to read.  Some areas of the brochure are a little cluttered, and I believe it could use a little more white space.

Buddy System Newsletter

The neatness and organization are pleasing to the eye, but there is nothing very unique about this newsletter.  Proximity is used very well.  There is plenty of space between groups of similar information, or the information is separated by using rounded boxes.  Alignment is mostly centered, which is a “no-no” according to Robin Williams.  Some of the text is bigger than it needs to be.  The newsletter would probably be more interesting if there was more white space and better alignment.  The repetition is similar fonts and the black, green, and white font colors.  Contrast is obvious with the black, green, and white color scheme.

“Healthy Starts Here: Chocolate” Brochure

I first picked up this brochure because I noticed the chocolate chips graphic on the front page.  It is obvious that they are targeting chocolate-lovers. There was proximity throughout the brochure, but I think it could have been used better.  The different groups of information were simply separated by a bold, white title.  I think they should be separated more drastically.  The alignment was very basic and boring on the inside of the brochure.  Every thing was left-aligned, except the cover, which was centered.  “The Non-Designer Designer’s Design Book” author, Robin Williams, does not recommend using center alignment.  The repetition used throughout the brochure is a gross color of brown and the same white titles.  The piece is way too repetitive.  The contrast used is brown on white.  The entire brochure is boring and too repetitive.  It needs more colors and graphics to keep the reader’s attention.

The Bridge Newsletter

This particular newsletter is advertising an upcoming event.  The one that I picked up happened to be a black and white copy, which will already lose interest of most of the audience.  The proximity is used very well.  Information is separated and easy to find.  Alignment is also nicely used by using left alignment with the exception of the right-aligned times.  Using the same fonts throughout the piece shows repetition.  Contrast is hard to see with the black and white piece, so the most evident contrast is black on white, but I believe the original copy uses color.  One thing that bothers me with this piece is the fact that there is one column that has only two lines on the top because the text didn’t fit on the previous column.